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Swachh Bharat Abhiyan is an initiative to clean up India

Prime Minister Narendra Modi announced the Swachh Bharat Mission on October 2, 2014. The mission’s goal is to provide universal sanitation coverage and promote sanitary sanitation practices. The “Clean India Mission” is another name for the programme. It’s a national initiative to clean up the streets, highways, cities, and rural areas. The mission’s goal is to make India “open-defecation-free” (ODF) by October 2nd, 2019.


With Mahatma Gandhi’s efforts, India began its march toward cleanliness. Our nation’s Father launched a large cleanliness and sanitation awareness campaign, inspiring many more leaders to follow in his footsteps. On the 10th anniversary of Mahatma Gandhi’s birth, Prime Minister Narendra Modi inaugurated the Swachh Bharat Abhiyan, a nationwide drive to realise the dream of a Clean India.

Clean India Mission Components

  • Swachch Bharat Abhiyan- Gramin

It focuses on expanding the scope of rural sanitation coverage and eradicating open defecation. The programme also focuses on improving solid and liquid waste management.

  • Swachch Bharat Abhiyan- Urban

Within its scope, the project tries to achieve three goals. First and foremost, it aims to reduce the number of households who practise open defecation. The conversion of pit latrines to sanitary latrines is the second goal. The Clean India Mission’s third goal is to prevent the building of any additional unclean toilets.

Swachhata Abhiyan has evolved over time


In 1954, a sanitation programme was established. This was the country’s first such programme. It was followed in 1986 by the establishment of the Central Rural Sanitation Programme.

Swachh Bharat Abhiyan’s Objectives

  • Cleanliness and hygiene should be promoted holistically.
  • To limit the number of people who defecate in the open
  • To improve the quality of life in rural communities
  • Promote the concept of environmentally friendly sanitation.
  • Raise awareness of health and hygiene issues.
  • Assist India in achieving Goal 6 of the Sustainable Development Goals
  • Promote sanitation measures that are both cost-effective and efficient.
  • Establish sanitary systems that are administered by the community
  • Concentrate on solid and liquid waste management methods that are scientific.
  • Have a positive impact on gender equality and social inclusion.

SBM Methodology

To fulfill the sanitation and hygiene aims, the programme takes a multi-faceted strategy.

  • Participation of the community: The initiative’s main focus is on people’s participation.
  • Changing People’s Behavior: It is a healthy technique to promote positive effort to provide rewards and incentives to the highest performing business.
  • Choice Flexibility: Beneficiaries have the option of improving their toilets based on their needs and financial situation under the scheme.
  • Application of Technology: One of the unique elements of this programme is that it incorporates the factor of rising information technology power. This program’s success is due to its extensive use of social media and cutting-edge technologies.
  • Building Capacity: From the grass-roots to the district level, the project incorporates the cleaning framework. This comprehensive development chain aids the project in effectively strengthening community capacity.
  • Engagement on all levels: A primary engine behind the program’s huge reach is instilling Swachh Bharat Kosh in every element of the resource base, from Swachh Bharat Kosh to the organization’s Corporate Social Responsibility.

Suggested Read: Healthy Organic Living

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