In the early 2000s, few anticipated the exponential growth of social media. It was the location where individuals could interact and talk. However, it is now much more than that. Social media has become a marketplace for businesses to advertise their services and attract new clients. According to Statista, 32% of online customers prefer social media networks to brick-and-mortar establishments.
What are the prevalent social media trends, and how may they be incorporated into app development? Continue reading to learn more!
AI & ML Algorithms for User Data Protection
Data breaches are the most prevalent kind of cybercrime in the digital environment. They may emerge in various ways, including data leakage, identity theft, etc. With the annual increase in social media users, data protection has become a top responsibility for businesses and government agencies. Companies of all sizes have begun implementing AI and ML technologies to limit the number of data breaches on the Internet.
In 2018, Facebook users were concerned about the controversial Cambridge Analytica scandal. So, what occurred? In 2016, the business collected sensitive information from Facebook users without their knowledge to develop a psychographic voter profile for the US Presidential campaign. It surprised both Facebook users and its creator, Mark Zuckerberg. To prevent data loss, he decided to use the following measures:
Restrict third-party access to user data;
Implement AI-based algorithms to safeguard sensitive subscriber data.
How can AI be utilized? It prevents identity fraud, enhances two-factor authentication (two-factor authentication), and blocks dangerous URLs. AI algorithms are used to produce anti-malware software and login checks that safeguard users from cyber assaults.
Restrict Data Breaches
Another technique that assists developers in safeguarding user information in social media is machine learning. The prominent examples of Google+ exposing the data of 500,000 users and Marriott exposing the data of 25 million passport numbers have raised worries over data privacy. As you can see, each of these incidents resulted in a significant quantity of information leaking out. Because its methods are more appropriate for smaller data sets, AI cannot solve these difficulties.
Jinyuan Jia and Neil Zhenqiu Gong describe how their technology, AttriGuard, can defend social media app users against inference assaults in a Duke University study. Researchers utilized ML algorithms to determine why data leakage happened and how hackers could exploit it. Machine learning and artificial intelligence are the technological solutions that will undoubtedly lessen Internet data breaches.
AR & VR Will Revolutionize the Social Media Landscape
AR and VR’s benefits to social media are primarily immersion and emotional engagement with the information. 10Pearls, a company specializing in app development, has competence in these technologies.
Therefore, please get in touch with us to learn more about our services. To better comprehend AR and VR, let’s discuss their benefits and deployment in social media applications.
User Experience
AR (Augmented Reality) is an interactive method of enhancing user experiences by augmenting the real-time environment. The Forbes contributor Lilach Bullock notes that Snapchat’s AR filters and lenses superimpose two- and three-dimensional pictures on human faces. This app has also introduced Shoppable, a tool designed to promote company websites and sign-up pages on social media. Facebook and Instagram are also following the AR trend. Considering the magnitude of AR technology’s impact on social media, there is little doubt that it will alter our daily lives.
AR In Social Apps
Consider a few instances of how AR may be used to increase participation in social networks. Unite is an annual conference hosted by Unity that can be accessed via an app that displays augmented reality (AR) activities at the event location. AR games are gaining popularity, and experts predict they could soon dominate social media. This list is exhaustive since AR technology will influence the social media business to provide more enhanced and engaging user experiences.
Engaging Experience With VR
Virtual Reality (VR) produces a simulated environment that enables users to interact with the virtual world. With a head-mounted display (HMD), individuals may immerse themselves in exciting and engaging experiences from across the globe! Have you ever fantasized about driving a jeep over the African savanna? Or kayaking in the fjords of Norway? These are feasible with VR, and the social media arena is not left behind. Facebook’s latest tool, Facebook 360, lets users see images from various perspectives. YouTube provides its viewers with VR software that is accessible on GooglePlay. This tool enables the creation of 360-degree videos that may be delivered in cinema format. Snapchat and Instagram also adhere to this trend, allowing users to broadcast 3D videos. Is VR the social media’s future? Indeed, it is. VR will alter how individuals communicate and do business.
User-Generated Content — A Trend Booming for Marketers
What is user-generated content (UGC), and how can marketers benefit from it? User-generated content includes podcasting, blogging, social media networking, digital films, wiki pages, and reviews, among other sorts of material. A recent study indicates that user-generated content is rising on social media platforms.
Marketing Strategies
More and more people participate in giveaway programs by sharing brand-related content in an attempt to win a gift. Coca-Cola successfully implemented this trend in 2011. The ‘Share a Coke campaign, which intended to increase consumer brand recognition, was conceived by a marketing team. The business put 150 well-known names on bottles and encouraged consumers to post them on social media. “Share a Coke” became popular in more than 80 countries worldwide.
User-generated content gets popularity primarily due to its capacity to foster consumer-brand trust. To develop a dependable link between businesses and their target audience, marketers should take the following easy steps:
Conduct a contest to engage your clients;
Conduct market research to better comprehend the preferences of your target market;
Develop “shareable” material.
“Close-Knit” Groups Are Gaining Momentum
In today’s social media world, quality is paramount. Today’s need for ‘tight-knit’ organizations can be attributed to the sense of belonging to a community that shares common interests, hobbies, and worries. Using the ‘less is more philosophy, this strategy leads to social media success instances such as developing a devoted client base and pushing a brand on the market. For this reason, mobile app developer should not overlook “close-knit” communities. Check out the LITSLINK product, Mush, which links over 1.5 million British mums.
Social Communities
Do you wish to discuss a film, a book, or a theatrical performance? Join any group that piques your interest on Facebook, Twitter, Instagram, or any other social networking site! Reddit is a social community network with subreddits and tiny groups with similar interests. For instance, there is a group called ‘Game of Thrones’ where people provide real-time commentary on episodes of this Sunday-airing HBO series. Communities such as subreddits and Facebook groups offer social media users an intimate forum for expressing their ideas on their favorite topics.
Real-Time Video Streaming — A New Social Media Trend
Video streaming is popular on social networks. In 2017, almost 14 million users observed the birth of a newborn giraffe at Animal Adventure, an animal park in Binghamton, New York. It is one of the most famous instances of how live video streaming can pique social media users’ curiosity. And owing to this innovation, small, medium, and big businesses all profit. Here is a list of successful video streaming tactics that organizations employ to boost brand recognition among their target audience:
- Display material like a television program
- During live video streaming, display an actual location
Utilize several social media outlets for marketing purposes.
Will live video streaming upend the social media sector? Indeed, it will. Swedish telecommunications giant Ericsson claims that on-demand video streaming boosts traffic. In addition, this data indicates that YouTube has between 40 and 70 percent of video traffic across social media networks. Additionally, Facebook and Instagram are popular there. Facebook Live, for instance, drew 1.6 billion users. The same can be said about Instagram Live, a feature of Instagram Stories that transmits live footage.
Wrapping Up
Shortly, social media networks will experience significant transformations. As more and more individuals utilize them globally, social media applications may be in demand. Aside from that, there is a substantial chance of hacking assaults, which is pretty tricky!
In this post, you learned the top five social media trends to consider while developing a social media application. AR & VR technology, AI & ML algorithms, user-generated content (UGC), ‘close-knit’ communities and real-time video streaming will undoubtedly improve the user experience and keep them interested.
