The arrival of eCommerce has changed the way people shop. To be very clear, eCommerce itself is a revolution in the industry. OptinMonster has revealed that 93.5% of global internet users have purchased products online.
The e-Commerce revolution has helped customers to get a new insight into consumer behavior. However, many brands and businesses are still stuck on the traditional way of running an eCommerce business. It is why we have written this blog.
In this blog, we have mentioned some of the best ways you can revolutionize your eCommerce business. So, sit back, grab a cup of tea, and read this blog till the end.
Top 5 Ways To Revolutionalize Your Ecommerce Business
There are so many ways to bring revolution to your online business. However, we have listed some of the trendiest ways. Read this blog to know more about it.
#1 Data-Driven Commerce
Data-driven commerce is making decisions about marketing strategies based on facts and data. It helps business owners to check customer behavior, feedback, marketing performance, and sales trends. Apart from that, digital footprints have helped businesses and brand owners trace their target customers’ likings. A digital footprint is a unique set of traceable digital activities. It helps businesses to personalize the experience of their customers shopping online.
#2 Augmented Reality
Augmented Reality is the amalgamation of digital information with users’ environment in real time. Let us explain. With the help of augmented reality, you can already see how your study table would look in your room with the help of your smartphone. You can also try that glasses at your home with the help of your smartphone. Sounds exciting. Right?
It is amazing to see how brands are making changes and efforts to improve the entire shopping experience. Using augmented reality brands and businesses are now removing the barriers to purchase.
#3 Personalized Products
It is not a secret that eCommerce is not supposed as an intimate and personalized experience. It is because no matter how good the product is, human craves a physical touch. They love to browse the shop, look at the products, touch them, and try them. In the last few years, the eCommerce sector has worked hard to replicate this experience for humans.
Customers these days show their bias towards the brands that make them feel heard and seen. Therefore, brands have now adopted a new tactic to overcome this situation. Brands now offer product customization to their customers. It helps fill the gap between the customers and the online store owners. Apart from that, you must have also noticed that users are now shown the products based on their search history. It is also tailored to provide customers with a personalized experience.
#4 Embed Social Media Widget
Nosto has revealed that 81% of consumers’ purchasing decisions are influenced by their friends’ social media posts. It indicates the importance of social media platforms. Brands have now started to embed social media widget on website. It helps them to generate enough leads and revenue.
Brands embed testimonial videos, unboxing videos, and user-generated content on their website. It helps them to gain the trust of their target or existing customers. They use any social media aggregator tool to embed their social media widget on the website. These social media aggregator tools are usually code-free. Apart from that, these tools also provide customization features. It means that the widget can be personalized according to the brand image. Using the analytics features, one can also track the performance of the widget. One of the most engaging social media feeds found on e-commerce websites are like Instagram Feed to Shopify, Google reviews on Shopify etc. It is popularly used by brands and businesses to showcase their satisfied customers’ opinion so that they can create a new room and possibilities for the potential customers.
#5 Introducing Non-Traditional Payment Methods
When was the last time you paid with cash or a credit card? Don’t you think this is a revolution?
Brands have now started to include non-traditional payment methods on payment gateway. According to Oberlo, as of 2021, 49 percent of total eCommerce expenditure worldwide was paid using digital or mobile wallets, making it the most popular online payment method among global consumers.
Brands are now also including buy-now-pay-later as a payment method. Surprisingly, this method has a huge following among the newer generations. GlobalData’s research shows that the global transaction value for BNPL payments reached $120 billion in 2021 and is set to reach $576 billion by 2026.
It suggests that brands and businesses are now trying their best to remove every barrier their customers face while making a purchase.
It is not a secret that technology and innovation have become the drivers of economic growth, especially for the one that runs business through website.
Revolution in eCommerce is the next step in the industry. If you do not adapt to it, you will eventually fall behind. So don’t wait to adapt the above-mentioned strategies and see your business grow like crazy.