We just published an infographic about the potential of video to become powerful. However, the future has already come to an end.
It has been a complete video revolution for marketers. According to Wyzowl figures 63% of companies have embraced video marketing using content. Of those, 82% of businesses believe video marketing is a crucial component of their plan.
Video growth is expected to reach new heights at a faster rate than we can imagine. This is due to 83% of companies believing that video marketing will bring the best return on investment.
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Yes, video marketing has become a popular tool for promoting businesses.
Why Do You Need to Use Video Marketing?
Do you really need to think about using videos to promote your company? Are you able to develop and utilize videos as part of your marketing?
The answer is straightforward The answer is yes, it’s well worth it.
Not just because everyone is doing it, but also because it’s among the best and most flexible, and most effective digital marketing tools available.
1. A majority of consumers like reading content that is video
This will result in an increase in the use of video in content marketing. Video will be utilized more to convert and generate leads. Many prospective buyers do not want to engage with salespeople. Video can impact sales at later phases – explainer videos, video ads, etc. will play a major role in your marketing strategy in order to increase conversion.
In B2C it’s pretty apparent. But B2B people are people, too. Videos are most likely to hold people in their comfort zone and they are less likely to engage in system thinking. The autopilot mode of thinking in System 1 will result in less thought-provoking as well as less friction and higher conversions.
2. Quality of content is extremely important, however, the quality of the production isn’t that vital
Technical aspects and production quality should be good but not top-of-the-line. Higher quality products can be associated with greater trust, but it won’t compensate for the absence of substance. Also, Facebook Live videos, webinar recordings, and any other videos with good quality products can be trusted in the long run, as insofar as the content is entertaining.
3. Acceptance of a good enough product
The acceptance of a good enough quality product will result in an abundance of video content that is created ad-hoc on social media platforms such as Facebook, Instagram, Twitter, and so on.
4. This can lead companies to consider strategically the video
What are the different formats of video and channels that can complement each with respect to the other? How do you create cornerstone content that can be atomized extended, and merged with other formats for content? Discovering ways to get the most value out of their videos.
5. The importance of storytelling will increase more than ever before
You can provide an entire list of facts or guidelines in a piece of writing but put it in a video and you’ll be losing your audience. The flow of your presentation and the emotional connection to the viewer will decide the fate of the video.
6. Testing for marketing via video
There aren’t any set rules to follow in the field of video content. While brands work out how they will approach video, lots of experimentation will be required. Long vs. short versions in different channels. Talking heads, animation actors CGI. How to introduce intros, hooks, or calls to action within the video.
7. Videos should be optimized to work on specific platforms and for different scenarios of use
For instance, we may require watching videos with no sound. Text on the screen or subtitles transmit the message if there is no sound. The research from TV ads suggests more recall of messages when the advertisement has the same subtitles in the same language.
8. Video streams live will soon become an integral part of video content
Live streams in their original format, and also promoting the video content following the event. Live events can be brought to the audiences, conduct and interactive Q&A session interviews with influential people help to build brand recognition.
9. Video = YouTube
Facebook will attempt to steal the leadership of video from Youtube. Youtube is an excellent platform for content creators who are independent as well as brands to establish their fan base. Monetization is a simple solution via Youtube and not Facebook. Facebook must come up with a method to bring huge Youtube stars onto its platform.
10. Videos can also be utilized in support and sales for individuals
It can be done by two methods. One and the most scalable alternative is to record pre-recorded videos with sales or support personnel. The other alternative is to record brief messages that address specific needs to ensure customers (potential) customers are able to view the videos at a time that is convenient for them.
11. The return on investment from video-based marketing
The top-of-the-funnel content in the video isn’t always easy to quantify (the same is true for blog posts) however, the more videos are used to sell closer to conversion. Videos can speed up sales cycles because prospects think less and take action faster.