7 Types of Social Media Content
Without a doubt, social networks are today one of the best means to reach large commercial audiences, since more than 91% of companies currently use these communication channels within their marketing campaigns. However, this huge number of competitors makes it difficult to attract attention on such popular networks as Facebook, Instagram or Twitter.
Due to this, brands are forced to generate unique experiences in order to differentiate themselves from the rest. Even the social networks themselves are not exempt from this need for innovation and originality.
With this in mind, in this article we will talk about how to use them to your advantage by creating useful content for your audience: we will briefly review what it means to create valuable content for social networks and we will introduce you to the types of posts that have the best reach for social networks. Capture the attention of consumers and keep them delighted.
What is valuable content for social networks?
When using social media platforms as a marketing tool, it is necessary to generate content that is valuable to users and that does not only reflect the commercial interests of the company.
The content of value for social networks includes all those publications that are intended to meet the demands of the users of these platforms. These contents must be designed based on a study of the audiences to which it is directed, in order to create tailored material to attract their attention, meet their expectations and generate interest in the brand. Also check Telecharger Video Facebook
Informative content is, as its name indicates, everything that has the function of informing a specific public about a topic of interest. Generally these contents are supported by numbers, statistics and verified data that demonstrate a point, raise the understanding of a problem or broaden the perspective of people.
Finance and economics are always best understood in numerical terms. This is something that Forbes magazine knows perfectly well, which is why it generates impactful content on its social networks, through the use of figures that produce a general idea about a phenomenon. This communication strategy allows the public to be kept informed by means of simple data, which can well be expanded in other channels. In this post, for example, Forbes links the content to a more detailed post on its website.
Educational content not only presents data in general terms. Instead, they seek to share more detailed information that has an impact on the lives of their audiences. The planning of this learning has to be directly related to the interests and objectives of the brand, using historical events, cultural data or artistic and scientific topics that are relevant to the market niche.
In this publication by the Complutense University of Madrid we can see a developed idea that is closely related to the scientific and humanistic objectives of the institution. Through this publication on LinkedIn, the UCM goes back to one of its most remarkable historical moments, revealing the importance it gives to knowledge and progress in the sciences.
In contrast to the previous types of content, publications for advertising purposes seek to put their own services or products in the spotlight, highlighting the characteristics of their commercial offers. These contents are the ones that usually appear to us when browsing social networks (even without us following the profiles of the brands).
This is because the platforms usually offer advertising services that evaluate our behavior and habits, showing us content that could be interesting to us. 62% of social media marketers still use Facebook to engage their consumers, underscoring the power of this platform.
As you can see in this example, Landa Club, a group of independent consultants active in Latin America, seeks to attract collaborators by presenting the advantages of being part of the organization. To achieve this, it uses a sober design that communicates in a few words the qualities of its work teams.
One of the most functional ways to convince a prospect to consume a product is through affective, psychological or rational persuasion. This can be done by raising awareness of a problem and proposing a solution. This allows consumers to naturally feel committed to purchasing your products or services. There is greater brand loyalty when the same values are shared.
Cerveza Apolo calls itself the “first Mexican beer created to support the rescue and rehabilitation of homeless and abandoned puppies.” While this engagement has significant social repercussions, it is also a good example of how a brand can boost its presence by making its audience aware of an issue. In this Instagram post, Cerveza Apolo lists some of the reasons why people should adopt a pet.
Entertainment is one of the best resources that a company can use to generate interest in its commercial offer. Making a consumer laugh or keep a consumer engaged can be a great tactic to retain them and build brand interest. The entertainment content seeks to generate feelings and affections in the viewer, appealing to their tastes, interests and consumption trends.
With more than 9,500 likes, this publication from the Chilango digital magazine is one of the best received on its TikTok profile. This is because they accompany their content with relevant personalities for the young audience. Thus, Chilango seeks to retain its followers with content on the world of entertainment, cinema and entertainment, and invite them to see more publications on the platform.
Although brands expect their content to be always available and generate long-term consumer attraction, the reality is that social media posts generally have a very short shelf life. This is because their window of visibility time is short. For this reason, brands must put all their efforts into making that publication attract the attention of consumers. For this you can rely on the use of current events or topics of mass interest. People will be drawn to you if you tackle contemporary and trending topics.
This post, taken from the Twitter profile for Latin America of the streaming service MUBI, is an excellent example of how everyday global events can be used to capture the attention of users. During the day of Mexican cinema, the company drew the attention of the public interested in these film productions and invited them to discover the films available on its site. In addition, MUBI takes advantage of trending hashtags so that your publication reaches those who want to know more about this topic.
from third parties
Generating content can be very exciting and you may want to write articles on your blog, design infographics or interview personalities to have really unique content on your social networks. However, it is important to recognize that many times this content already exists and it is not worth getting involved in competing, when we can take advantage of what other people have done.
By citing a tweet from a verified account, an entry on a famous blog, or a news item from official media, we give our content more seriousness and acknowledge the work of others. At HubSpot, we’ve found that 79% of interactions with Twitter are through link clicks, proving that using external posts or retweets is a great way to capitalize on this platform.
This publication, made by the Akal editorial on Twitter, redirects to an article written by the Filosofía&Co page, in which they reflect on the trajectory and relevance of a well-known philosopher. By using the inputs of a third party, Akal offers informative content to its followers, which it would be difficult to generate and that would cost it resources and time. These posts are easy to share, generate greater interest in the public and represent minimal costs for brands.