SEO is very much alive and thriving right now and it can be one of your marketing channels driving the most ROI. So, it is not something to miss out on. But it is also crucial to have the right company to do your SEO. You can do your own SEO too but an experienced agency can get you more lasting results.
But the services of SEO companies and what results they promise to deliver can be confusing. So, choosing the right company for your business is not something straightforward like picking Spectrum internet deals or some other plan of an ISP that complies with your needs. Hiring an SEO agency is a long-term decision.
Hire the Right SEO Company With These 5 Tips
Here are some characteristics to seek in your SEO agency:
Understanding Your Business Needs
The first and most important thing for a successful SEO strategy is that your agency understands your business goals. One size fit all does not apply to SEO. Instead, every industry and business has its specific business needs. For example, some businesses have a physical product while others could be selling SaaS applications. Similarly, the nature of businesses like B2B or B2C is another thing to consider when devising an SEO strategy.
All these things are important to inquire about and discuss with your SEO agency. If your SEO company is already serving businesses in your industry, it is a major plus. In case they haven’t, let them do their research and then discuss their plan with you. Make sure that plan is aimed at helping your business reach its goals.
Transparency With Clients
Transparency is a crucial aspect to look for. It is because the whole point of outsourcing your SEO is to have experts take over. And what’s the point if those experts are not transparent with you regarding the SEO of your business? Therefore, it is something you should look for in your SEO agency and be wary of companies that are hesitant to share reports of their work and results against them.
Also, it is worthwhile to learn the basics of Google Analytics and some other tools. This way you can understand their efforts and results better. Set a monthly meeting with your agency to discuss their progress on your company’s SEO.
Targeting the Right Audience
SEO is responsible for driving web traffic. In most cases, the more traffic that comes to your website, the more opportunities are your opportunities to convert and generate revenues. But there’s one crucial link that you cannot afford to miss out on fruitful SEO. And that’s targeting the right audience. Irrelevant traffic with zero to your products in your services won’t help you make revenues. If your content and other SEO efforts are not in line with your business, the incoming traffic would do more harm than good.
When your traffic bounces, it is a bad signal for algorithms of search engines. Therefore, a winning strategy must target a suitable audience. Otherwise, all your efforts can go to waste.
Adherence to Best SEO Practices
Often SEO agencies use underhanded tactics to boost a company’s traffic and other signals. While such tactics may get you a quick boost, such practices can often backfire. There have been multiple incidences where companies have been penalized for using deceptive tactics to push their SEO. Such penalties can dry your traffic and send you to the depths of search results. So, it is best to drop this lucrative idea for sustainable and long-term SEO growth.
Among other things, make your company stand out in terms of quality of content. The aim of your SEO agency should be to optimize your websites to be loved by search engines. You can have a more user-friendly UI/UX, better UX landings page, website loading time, responsiveness. Last but not the least to make sure to comply with search engines guidelines to help both search engines algorithms and users.
A good SEO strategy has many signals like more organic web traffic, brand awareness, outreach and more importantly, a solid ROI in terms of conversions. The end goal of a good SEO strategy is to generate leads and drive business. The revenue your sites earn through organic and SEO efforts are the most important green signals any company should look out for.
SEO is indeed a process that takes time. But on the other hand, there are always results like the number of leads generated and traffic compared to historical data. Ask your agency for biweelky and monthly progress reports doing this effectively.
So, these are the five things you should look for in an SEO agency. None of these requirements is anything out of the ordinary. However, knowing these things can save you from the trouble of working with the wrong agency.