When it comes to digital marketing, there’s a lot of information and tools you can use for this business. From social media and search engine optimization (SEO) to pay-per-click (PPC) ads and WordPress website themes, the list goes on and on. But which tools should your business be using? NewsVarsity and following list will help you take your business to the next level!
1. Google Keyword Planner
What is it: This tool from Google will give you insight into keyword data related to both paid users and organic searches. You’ll have access to volume data, related keywords that people are searching for, costs per click, etc. Some versions allow you to select a geographical location as well as a device type when doing your research.
Why you should use it: By knowing which keywords would be the most ideal to focus on for your marketing strategy, you can increase traffic and revenue. You can also determine where to spend your budget when using a PPC service like Google AdWords by figuring out which keyword has a higher search volume compared to others in a similar category.
What is it: This social media management app allows you to manage all of your analytics in one place, schedule posts across different channels, measure engagement metrics and customize reports with important insights from Twitter, Facebook and Instagram.
Why you should use it: While many companies have been moving towards hiring social media managers or focusing on larger accounts, this tool will allow you to manage all of your accounts from a single dashboard, saving you time and money.
What is it: This suite of tools allows you to connect with your customers on multiple platforms through one interface. You can send targeted messages, see who’s visiting your website and understand their behavior – for both new customers and existing ones – as well as automate abandoned shopping cart followups. With full chat functionality, you will be able to talk directly with customers instead of sending out mass emails or posting information in long threads that may get lost or overlooked.
Why you should use it: By providing an amazing service experience for your customers, they’ll be more likely to keep coming back. They may also recommend you to others in the market, which helps spread your company name. Visit The Indian Jurist for further details.
4. Google Analytics
What is it: This free app from Google will give you in-depth information about the people visiting your site. You’ll be able to see where they came from (whether through a link on social media, an ad campaign or organic search), what content they’re engaging with and how long they’re staying on each page, among other things.
Why you should use it: By understanding who’s coming to your website and what they’re doing when there, you can improve your business processes in areas such as sales or awareness building. You can also determine whether current initiatives are working, so you know which ones to continue using and which ones need to be adjusted or removed altogether.
What is it: This writing-enhancement tool provides an instant grammar, spell-check and plagiarism checker that can be used across all devices. You can type or paste your work into the online editor before checking your finished product for mistakes in spelling, punctuation, structure and overall grammar. Waterfall Magazine is one such leading site to have all such information.
Why you should use it: By catching grammatical errors before they go live on your website, you won’t lose customers due to poor communication skills. Furthermore, by having a consistent brand voice across all your current and future digital marketing efforts, you’ll create a better identity for yourself in the eyes of potential customers. However, keep in mind that tools are only useful when used correctly! Using these five resources in a strategic fashion can make a big difference.