A company website serves as a platform for potential customers to learn more about the firm. As a result, every company must focus on making it practical in every aspect, including design, navigability, and features in addition to being aesthetically pleasing.
Future digital developments will raise the demand for skilled web designers, who will be viewed as a vital resource for enterprises. Moreover, research projects that by 2026, the web design market will have grown to USD 14.3 billion. Hiring a Web Designer from India today and save up to 70%.
Website design is a top priority for businesses that want to build websites. This is when it becomes important to hire dedicated web designers who are knowledgeable, skilled, and experienced. But how will you know whether the designer has the required skills to design your website?
Well, we have a list of web designing skills that you need to look for in a designer in 2023. But before we proceed, let us learn a bit more about what does a web designer do?
Web designers conceptualize, design, develop, and build websites and web pages, many of which incorporate text, images, graphics, and video clips. Simply put, a web designer is in charge of developing and overseeing a website’s visual elements.
Following is a list of the typical duties for a website designer though specific duties will vary based on the position in question:
- Conceptualizing creative website ideas
- Designing website landing pages
- Performing, testing and enhancing website design
- Integrating client CMS applications and data streams
- Website performance and scalability optimization
- Setting up design standards and best practices
- Designing images for websites
- Ensuring the stability and performance of websites across devices
- Incorporating brand characteristics while working with the marketing and research teams
- Incorporating functionalities and features into websites
- Providing both internal and external customer service during the website’s development and launch
Demand for Web Designers
The U.S. Bureau of Labor Statistics projects that the demand for web designers will expand by 8% by 2029, which is significantly greater than the average rate of growth for positions across all industries. According to them, the growing acceptance of mobile devices and eCommerce technology will fuel this need.
Common Jobs for Web Designers
Some of the positions that are in high demand include:
- Web Designer
- Front-End Designer
- Back-End Designer
- Web Developer
- Software Developer
- User Experience Designer
- User Interface Designer
- Visual Designer
- Information Architect
- Graphic Designer
Moving on, let us now learn about the 5 must-have web designing skills in 2023.
USER EXPERIENCE (UX)
User Experience is the technique that makes it easy and intuitive for consumers to navigate a website, therefore resulting in a positive brand experience. To give the user the best experience possible, UX blends research, design, technology, and business elements.
After a poor user experience, about 30% users won’t visit the same website again. A web designer who is familiar with UX principles will always put the user first when creating designs. Moreover, it should be a key consideration in the design process regardless of whether your company is a start-up or a large corporation.
Some of the best UX practices include –
- Conducting user research
- Product testing
- Organized content with a sitemap
- Audience-specific design
USER INTERFACE (UI)
UX is primarily concerned with the overall characteristics of how a website design appears and feels to users whereas UI is more concerned with the specifics. UI includes web pages, buttons, menus, and visitor interactions.
Think about completing an online form. The user interface in this case would have a text box, a drop-down list, a submit button, and other components required to collect input. Having said that, the user interface is crucial because it can influence whether or not visitors become customers by facilitating user interactions on your website.
Some of the best UI practices include –
- Simple interface
- Call to action buttons
- Correct typography
Web designers must be familiar with a few industry-standard design software, including Adobe Photoshop, Illustrator, Figma, and Sketch for crucial tasks like making mock-ups, designing logos, and editing photos.
They can sketch the structure and contents of a page using wireframes before working on individual elements with the aid of a design software. In addition to saving money and time, this will enable designers to make ongoing adjustments to a project.
Additionally, there are free photo-editing programs that enable businesses with a limited budget to achieve their objectives without spending a fortune.
Color may not only assist a website to become more memorable and elicit strong emotions but it can also improve the user experience and increase conversion rates. It draws on a variety of factors, including human perception, cultural connotations, color psychology, and more.
Understanding color theory may help to create innovative, practical designs and speed up user navigation through the site’s content. Any expert in the field must be able to comprehend the color principles.
The smart and intentional use of color on a website will:
- Raise brand awareness
- Help visitors navigate through the site
- Highlight important website elements
Time management abilities are essential in a world where deadlines are strict. Design needs to be flexible and responsive for future adjustments. Hire Dedicated Web Designers who are in control of their time and can follow up on project requirements. Additionally, in order to accomplish a large project, designers must know how to divide a given task into smaller achievable parts.
Web design, like many other professions, calls for a broad range of knowledge and skills. Soft skills like communication, perseverance, patience, and having a robust customer feedback management system are as important as technical skills.
So look for a website designer who understands the bigger picture such as your digital strategy and the aesthetic components that tie everything together. In addition to giving you the necessary abilities, hiring an Indian web designer can help you save 70%.